Peruca de Valdívia vende bem, e Inter faz de xodó novo garoto-propaganda

GLOBO ESPORTE:
http://globoesporte.globo.com/futebol/times/internacional/noticia/2015/07/peruca-de-valdivia-vende-bem-e-inter-faz-de-xodo-novo-garoto-propaganda.html

Cabeleira do artilheiro colorado já passou de 3 mil peças vendidas em uma semana; próximo passo é o lançamento de boneco para aproveitar carisma do jovem.
A peruca sai ao preço de R$ 49,90 e tem o nome de “Poka Peruca do Valdívia”. De acordo com o gerente de marcas e franquias do Inter, Rafael Saling, a ideia surgiu de um pedido dos fãs. A procura surpreendeu os colorados, com 3 mil peças vendidas em uma semana. Havia uma estimativa de comercializar em torno de 10 mil até o final de agosto. Com a saída forte nos primeiros dias, o clube evita fazer nova projeção.
– Nós monitoramos as redes sociais e nossas lojas. Escutamos os torcedores, que são nossos clientes. Vemos a necessidade. Uma era de fazer a peruca do Valdívia. Ele é muito querido, um ótimo garoto-propaganda. Já vendemos 3 mil perucas – conta Saling, ao GloboEsporte.com.
Além do bom momento do meia-atacante, goleador do Inter na temporada com 12 gols, seu estilo irreverente conquistou os torcedores. Principalmente pelo Instagram. Seu perfil conta com 184 mil seguidores. E Valdívia aproveitou para fazer propaganda da peruca. Logo colecionou curtidas. Eram mais de 13 mil até a tarde da última sexta-feira.
– Aproveitamos o momento do nosso mágico. O produto é chancelado por ele. Ficou semelhante ao cabelo do Valdívia. Ele usa seus canais de interatividade para divulgar a peruca. O Valdívia tem uma afinidade muito bacana. Tem muito carisma. Ganhou muito espaço, até com a brincadeira do pokopika, como se intitula. Aliado, claro, ao rendimento no campo, que é o mais importante – diz Saling.
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29 ideias sobre “Peruca de Valdívia vende bem, e Inter faz de xodó novo garoto-propaganda

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